When we hear the word superstar, there are only a few names that spring to mind. The immortal Michael Jackson, David Bowie, Lady Gaga, Madonna, and, of course, Queen B herself: Beyoncé. And it's no secret that the world's popular culture icons have a lot of power, with the most dedicated of fans around the world claiming that they'll do anything for their idols.
Now, in what could either be seen as a very ethical decision or an act of mass manipulation. Beyoncé and JAY-Z have launched a competition to win free tickets to either or both of their concerts for life. So, what's the catch? I hear you ask. Well...
... You have to become a vegan. And with Beyoncé alone having over 123 million followers on Instagram, this has quite literally created a worldwide dilemma. Is the chance to sing Lemonade with Queen B for life worth going vegan for?
The singer made the announcement on the photosharing app by sharing pictures from The Greenprint Project. While people typically go vegan out of concern for animals, the environment, their health or all three, it focuses on the environmental and health benefits of veganism and encourages people to adopt a plant-based diet wherever possible - even if it's just at breakfast.
Prior to announcing the competition, Beyoncé and JAY-Z's affiliation with The Greenprint Project was already known, with Beyoncé and JAY-Z writing the introduction to her personal trainer's vegan book, The Greenprint.
"The facts about plant-based eating are hard to ignore," the pair wrote. "The benefits of a single plant-based meal per day can have a profound impact on our health and the environment."
Explaining the meaning of the word Greenprint, the organization wrote on its website: "Our Greenprint is the positive impact we can have on the world by eating plant-based meals. We each have the potential to save our planet with our meal choices."
This statement was accompanied by evidence proving the positive effect which a plant-based diet can have on the environment. It also cited a number of studies about the effect which eating less meat has on our health.
When the competition was announced, Beyoncé revealed what her Greenprint options are: a plant-based breakfast and meatless Mondays. Other options encouraged by the site include being plant based at work, and, obviously, going completely vegan.
To enter the competition, all fans have to do is go to the Greenprint website and enter their name, email address and specify what their Greenprint will be. The winner of the lifetime ticket will be chosen on May 30 - although it is only valid for 30 years.
Needless to say, the competition caused a sensation on social media, with fans around the world unanimously agreeing that while they weren't exactly keen on adopting a plant-based diet, they were willing to do it for Beyoncé and JAY-Z.
Twitter user @FATHERBONNER wrote, "holdon.... Beyoncé offering lifetime tickets to all her shows if we win a contest for going vegan? bitch hand me some lettuce."
Making light of the desperation of fans, @RapUp wrote "Beyoncé and JAY-Z have fans going vegan to win concert tickets for life" and attached the following image of a woman stuffing her face with grass.
"Me after @Beyonce says she'll give free concert tickets for life if you incorporate a vegan lifestyle into your diet," wrote @ChrisdyannUribe alongside this hilarious picture of a woman in a vegetable suit.
Whereas most people's feelings were summed up by @jordaanblok, who simply wrote, "I mean if I'm going vegan for anybody it'll be Beyoncé."
Obviously, the memes were good and plentiful. Here's another to make you chuckle:
Now, given the fact that you don't have to adopt an entirely plant-based diet to enter the competition, I think it's safe to say that it's a pretty sweet deal. And who can blame Beyoncé and JAY-Z for using their fame to try and save the planet? I certainly don't.